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ExCeL LONDON

Vladimir Stritesky: Speaking at the Smart Communication + Connected Business Expo

Vladimir Stritesky

Business Development Manager  -  Cortex a.s.

Using more solutions for customer program? Merge them or perish!

Loyalty programs are often managed in corporations using separate software for e-shops and brick-and-mortar stores. The duality causes problems with smooth campaign execution, complete 360-degree customer view, and information flow.
The future of loyalty programs lies in one centralized back-end administration system for all platforms, including e-shops, stores, mobile apps, and kiosks. Merged solution allows for the abolition of vouchers, and discount codes, which are applied automatically based on the customer segment.

Three key delegate takeaways:

The future lies in merging loyalty programs for an e-shop, brick-and-mortar store, and mobile app.
Decrease overhead costs and the possibility of human error by merging customer program solutions.
Increase CUX by abolishing vouchers and discount codes – apply rewards automatically based on customer segments.

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