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ExCeL LONDON

Melissa Clark: Speaking at the Smart Communication + Connected Business Expo

Melissa Clark

Co-founder and Design Strategy Director  -  andjump

How to design for magic and metrics

Much of the language of innovation has been baked in cost-cutting and efficiencies. Great for business, less so for customers because ‘Minimum Viable Product’ too often becomes just that: the minimum.

Business and brands need to be much more imaginative and ambitious about the value and experience they deliver to customers. Copy and paste just doesn’t cut it.

This presentation is a case for more creative and creative thinking by business. The benefits: better relationships and a revitalised outlook for the future.

3 key delegate takeaways from session:

Linking design to business value
Creating integrated experiences
Desiging for the long term

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