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Martin Powton: Speaking at the Smart Communication + Connected Business Expo

Martin Powton

Marketing Manager  -  Wizu

Combining Conversational Surveys and Journey Maps To Improve Customer Experience

In this session we look at the current state of surveys and customer journey maps before presenting a new approach to bring your maps to life through engaging, conversational surveys. Learn how combining AI, Chatbots and Touchpoints can identify pain points, helping you to improve customer experience. We bring you some real use cases, practical advice and thought-provoking ideas to help you better understand your customers.

3 key delegate takeaways from session
• How to bring your customer journey maps to life
• How to pin point customer pain points
• How to get higher survey response rates and more actionable insight

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