Preparing for the changing world of digital personalisation.
Personalisation is fast becoming a hot topic. You may believe it’s the domain of e-tailers, this is not true. Today every marketer must understand the impact of their customers’ demands to be understood as individuals. Whether B2B or B2C, the future success of your business is determined by the strength of your customer relationships. Without understanding how personalisation impacts your business, you are simply opening your customer base up to be poached.
3 key delegate takeaways:
• How to set the foundations for personalisation in place
• Avoiding the costly mistakes
• Building the commercial business case