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ExCeL LONDON

Benjamin Vaughan: Speaking at the Smart Communication + Connected Business Expo

Benjamin Vaughan

CEO  -  Disciple

The rise of the Passion Economy and its impact on CX

In the past, customers would have loyalty to a certain brand, but today with the plethora of options available, customers can easily move to a competitor who offers a better price or another perk. As a result, brands have to reinvent the idea of loyalty by uniting individuals to common interest. How can you turn your brand into a passion and convert your customers into superfans?

3 key delegate takeaways from session:

How brands can thrive in the Passion Economy
The role CX will play in the Passion Economy
How to create a sense of belonging between your brand and your customers

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